Using ecosystems skilfully – benefits for companies. What matters.

Ecosystems are on everyone’s lips, and understandably so: 30% of global gross national product will be earned from them as early as 2025, according to McKinsey. A cross-industry study by Accenture in Germany underscores this statement: 85% of the CEOs surveyed believe their business model will be overtaken by ecosystems in the next five years. The need to leverage ecosystems is therefore the order of the day.

1. So what is important?
Ecosystems are turning our entrepreneurial and economic thinking upside down: value creation no longer starts with optimizing one’s own product. Instead, the focus is on the customer and his or her benefits. Every activity and every actor that adds value for the customer is of interest. Making skilful use of this will mean success in the future.

2. The way there?
Ecosystems are networks that are oriented around the customer. Sounds complicated, yet it’s simple. Ecosystems are no longer about a customer’s single journey (customer journey) related to a product or service. It is about all journeys (ecosystem journey) that can be grouped together under a larger topic area. Two examples: 1. you can look at the use of a car or you can look at all products or services related to mobility. 2. what is the use of a cleaning machine about or you ask: which products or services count in connection with building cleaning?
The question is in which connection these products and services help the customer from now on to fulfill his request even better, more conveniently and more skillfully.

3. The core of successful ecosystems
What combinations will create diverse added value in the future? The answer to this question is the basis for attractive business models. These value-generating combinations are the core of successful ecosystems. And they connect the various partners in such a way that they all work toward a common goal and all benefit from it.

4. Skilled implementation – what counts?
The keyword is digital platforms: Successfully building digital ecosystems requires technical infrastructures that ideally combine a wide range of data and information. Added to this is real partner integration. Here, too, our entrepreneurial and economic thinking is being turned on its head: Because for future success, competitors often have to become partners.
Conclusion
Ecosystems do not simply destroy previous business models. On the contrary, they offer many companies an opportunity to develop more attractive and successful business models. Value creation must be fundamentally rethought: Away from the product or service, and toward a variety of ways to make customers more satisfied.
Seize your chance now. In times of digital platforms and ecosystems, it is not without reason that the saying goes: The winner takes it all! Contact us!